{"title":"A Way of Life","description":null,"products":[{"product_id":"the-callum-design-chair","title":"The Callum Design Chair","description":"\u003cp class=\"preFade fadeIn\"\u003eThe award-winning signature piece of furniture.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003eA limited production series of the Bespoke Guild Mark Awarded CALLUM Lounge Chair.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003eThe definitive CALLUM Lounge Chair features a carbon fibre structure with a moulded plywood shell encased in smoked eucalyptus veneer.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003eFinished in the finest bespoke leather trim, it has been crafted to create a statement piece of furniture for the home or office.\u003c\/p\u003e","brand":"MERCHIÉLAGO BOUTIQUE","offers":[{"title":"Default Title","offer_id":55192077893956,"sku":null,"price":10200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8550\/5604\/files\/DSCF3036.jpg?v=1751382866"},{"product_id":"prodrive-racing-simulator","title":"Prodrive Racing Simulator","description":"\u003cp class=\"p1\"\u003eAlready considered a piece of sculptural art and the world’s most beautiful racing simulator, new partnerships with traditional British ateliers lean deeply into the car and yacht racing cultures that inspired its creation. These refinements are further bolstered by audio artisans Bang \u0026amp; Olufsen.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCombined, these offer customers real creative licence to personalise and marry heritage craftsmanship with technological advancement.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe simulator was originally the brainchild of ex F1 team principal, David Richards, Chairman of Prodrive, the multidisciplined motorsport and advanced engineering group and designed by world-renowned automotive designer Ian Callum. Customers of the Prodrive Racing Simulator often specify a commission to complement an extensive luxury performance car collection. Just as the customer’s vehicles are specified to reflect the owner’s personality, the simulator can now also be tailored to fit seamlessly, or stand out, in their home where they can enjoy unleashing their competitive spirit or, for those actively involved in motorsport, it can be a vital pre-race practice tool.\u003c\/p\u003e","brand":"MERCHIÉLAGO BOUTIQUE","offers":[{"title":"Default Title","offer_id":55332841980228,"sku":null,"price":72000.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8550\/5604\/files\/ProdriveRacingSimulatorGarage.jpg?v=1753441873"},{"product_id":"av-paddlebaord","title":"AV Paddleboard","description":"\u003cp\u003eThe AV Paddleboard is a must for any water-going enthusiast. T\u003cspan\u003ehis SUP board is the perfect all-round board for most riders and is a great board for the whole family to share. \u003c\/span\u003e\u003c\/p\u003e","brand":"MERCHIÉLAGO BOUTIQUE","offers":[{"title":"Default Title","offer_id":55452704178500,"sku":null,"price":750.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8550\/5604\/files\/312A0870-34E8-40A3-ABC4-B86B47ADD483_1.jpg?v=1754923598"},{"product_id":"av-hublot-watch-coming-soon","title":"AV Hublot Watch - Coming Soon - Price POA","description":"\u003cp style=\"language: en-GB; line-height: normal; text-indent: 0in; text-align: justify; text-justify: inter-ideograph; direction: ltr; unicode-bidi: embed; mso-vertical-align-alt: auto; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging; margin: 0pt 0in 0pt 0in;\"\u003e\u003cspan style=\"font-size: 14.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; font-variant: normal; color: black; text-transform: none; letter-spacing: 0pt; mso-font-kerning: 12.0pt; language: en-GB; font-weight: normal; font-style: normal; mso-no-proof: no; vertical-align: baseline; mso-text-raise: 0%; mso-style-textoutline-type: none; mso-style-textfill-type: solid; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eThe Big Bang Unico ‘AV’ Titanium \u0026amp; Carbon 42mm will be limited to 20 pieces. \u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; font-variant: normal; color: black; text-transform: none; letter-spacing: 0pt; mso-font-kerning: 12.0pt; language: en-GB; font-weight: normal; font-style: normal; mso-no-proof: no; vertical-align: baseline; mso-text-raise: 0%; mso-style-textoutline-type: none; mso-style-textfill-type: solid; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eIt’s\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; font-variant: normal; color: black; text-transform: none; letter-spacing: 0pt; mso-font-kerning: 12.0pt; language: en-GB; font-weight: normal; font-style: normal; mso-no-proof: no; vertical-align: baseline; mso-text-raise: 0%; mso-style-textoutline-type: none; mso-style-textfill-type: solid; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003e bezel will Carbon Decorative parts PVD, the dial consisting of \u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; font-variant: normal; color: black; text-transform: none; letter-spacing: 0pt; mso-font-kerning: 12.0pt; language: en-GB; font-weight: normal; font-style: normal; mso-no-proof: no; vertical-align: baseline; mso-text-raise: 0%; mso-style-textoutline-type: none; mso-style-textfill-type: solid; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eLume\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; font-variant: normal; color: black; text-transform: none; letter-spacing: 0pt; mso-font-kerning: 12.0pt; language: en-GB; font-weight: normal; font-style: normal; mso-no-proof: no; vertical-align: baseline; mso-text-raise: 0%; mso-style-textoutline-type: none; mso-style-textfill-type: solid; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003e Yellow batons, AV, hands and outer minute measure. \u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; font-variant: normal; color: black; text-transform: none; letter-spacing: 0pt; mso-font-kerning: 12.0pt; language: en-GB; font-weight: normal; font-style: normal; mso-no-proof: no; vertical-align: baseline; mso-text-raise: 0%; mso-style-textoutline-type: none; mso-style-textfill-type: solid; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eIt’s\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; font-variant: normal; color: black; text-transform: none; letter-spacing: 0pt; mso-font-kerning: 12.0pt; language: en-GB; font-weight: normal; font-style: normal; mso-no-proof: no; vertical-align: baseline; mso-text-raise: 0%; mso-style-textoutline-type: none; mso-style-textfill-type: solid; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003e case will be titanium and a black Kevlar middle case. Lastly, it’s strap will be Alcantara Black Suede with \u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; font-variant: normal; color: black; text-transform: none; letter-spacing: 0pt; mso-font-kerning: 12.0pt; language: en-GB; font-weight: normal; font-style: normal; mso-no-proof: no; vertical-align: baseline; mso-text-raise: 0%; mso-style-textoutline-type: none; mso-style-textfill-type: solid; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003eLume\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; font-variant: normal; color: black; text-transform: none; letter-spacing: 0pt; mso-font-kerning: 12.0pt; language: en-GB; font-weight: normal; font-style: normal; mso-no-proof: no; vertical-align: baseline; mso-text-raise: 0%; mso-style-textoutline-type: none; mso-style-textfill-type: solid; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003e Yellow stitches to compliment the dial aesthetics, with an additional strap in Velcro dark grey with either plain grey stitches or \u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; font-variant: normal; color: black; text-transform: none; letter-spacing: 0pt; mso-font-kerning: 12.0pt; language: en-GB; font-weight: normal; font-style: normal; mso-no-proof: no; vertical-align: baseline; mso-text-raise: 0%; mso-style-textoutline-type: none; mso-style-textfill-type: solid; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003elume\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; font-variant: normal; color: black; text-transform: none; letter-spacing: 0pt; mso-font-kerning: 12.0pt; language: en-GB; font-weight: normal; font-style: normal; mso-no-proof: no; vertical-align: baseline; mso-text-raise: 0%; mso-style-textoutline-type: none; mso-style-textfill-type: solid; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003e yellow stitches to match the dial.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"language: en-GB; line-height: normal; text-indent: 0in; text-align: justify; text-justify: inter-ideograph; direction: ltr; unicode-bidi: embed; mso-vertical-align-alt: auto; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging; margin: 0pt 0in 0pt 0in;\"\u003e \u003c\/p\u003e\n\u003cp style=\"language: en-GB; line-height: normal; text-indent: 0in; text-align: justify; text-justify: inter-ideograph; direction: ltr; unicode-bidi: embed; mso-vertical-align-alt: auto; mso-line-break-override: none; word-break: normal; punctuation-wrap: hanging; margin: 0pt 0in 0pt 0in;\"\u003e\u003cspan style=\"font-size: 14.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-fareast-theme-font: minor-fareast; mso-bidi-theme-font: minor-bidi; font-variant: normal; color: black; text-transform: none; letter-spacing: 0pt; mso-font-kerning: 12.0pt; language: en-GB; font-weight: normal; font-style: normal; mso-no-proof: no; vertical-align: baseline; mso-text-raise: 0%; mso-style-textoutline-type: none; mso-style-textfill-type: solid; mso-style-textfill-fill-color: black; mso-style-textfill-fill-alpha: 100.0%;\"\u003ePrice: POA\u003c\/span\u003e\u003c\/p\u003e","brand":"MERCHIÉLAGO BOUTIQUE","offers":[{"title":"Default Title","offer_id":55452723806532,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8550\/5604\/files\/IMG_0618.jpg?v=1757692788"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8550\/5604\/collections\/Paddleboard_cover.png?v=1784815352","url":"https:\/\/boutique.autovivendi.com\/collections\/a-way-of-life.oembed","provider":"MERCHIÉLAGO BOUTIQUE","version":"1.0","type":"link"}